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Safety culture surveys
Safety culture is often described as “the way we do things around here.”
More precisely, it is the shared patterns of thinking, behaving, and responding that shape how people manage risk every day.
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Through our partnership with Hearts & Minds, we help organisations understand their safety culture clearly, identify what drives behaviour, and take practical steps to strengthen performance.
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From insight to action — we support the entire journey.
what safety culture really is
Whether you deal with business or safety, culture is critically important to performance. People deserve an environment where they are kept safe and where they can achieve their full potential.
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How we define and measure culture determines the actions we take to develop it. This is why Ethos define culture as having three core aspects, Belief, Organisation and Behaviour:
belief
Individual and group values, attitudes and perceptions. Often overlooked in culture development, what people think and feel towards safety often has a powerful influence on behaviours exhibited.
organisation
Systems, environment, policy and procedures. Frequently, behavioural issues can stem from systemic failures. But having great systems enable people to thrive.
behaviour
What people do. Normally behaviour is the first thing we notice, and the first thing we try to change. But trying to tackle behaviour in isolation rarely changes the root cause.
understanding your culture matters
Organisations often try to improve safety by introducing new processes, tools, or requirements. But if the underlying culture is not understood, improvement efforts may miss the real drivers of behaviour.
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People respond to what is rewarded, tolerated, expected, and experienced — not just what is written.
A structured culture survey provides insight into how safety is truly perceived and experienced across the organisation. It reveals strengths to build on, gaps to address, and the factors that influence how people actually think about and manage risk.
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This creates clarity — not assumption.
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And clarity is essential before meaningful change can begin.
what we focus on
Our approach goes beyond measurement alone. We help organisations understand what their results mean and what to do next.
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Using validated survey tools and structured analysis, we identify patterns in perception, leadership influence, communication, risk awareness, and behavioural norms. We explore not just what people say — but what those responses indicate about decision-making, priorities, and operational reality.
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Most importantly, we translate insight into action.
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We work with organisations to develop targeted improvement plans, align leadership behaviours, and implement practical coaching that shifts everyday interactions and expectations. This ensures culture improvement is not left at the level of reporting — it becomes visible in how work is done.
what makes our approach different?
more than just knowledge
We focus on how people think, communicate, and influence — not just what they know.
On-site
Coaching
Development doesn’t stop at the workshop. We support personnel in real operational environments, helping them apply skills immediately.
Experiential and immersive learning
Participants don’t sit and listen. They practise, reflect, receive feedback, and apply skills in realistic situations.
local insight, Global experience
Combining deep local understanding with global experience, we apply proven practices in ways that fit how work actually happens on your sites.
emotional engagement
People change when learning connects to what matters. We engage both head and heart to create lasting impact.
Support that
lasts
Flexible follow-ups and e-learning maintain momentum and lock in real change.
Outcomes you can
expect
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Clear, structured insight into how safety is truly experienced
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Identification of strengths, gaps, and behavioural drivers
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Greater alignment between leadership intent and workforce experience
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Targeted, practical culture improvement plans
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More consistent leadership behaviours and expectations
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Stronger communication, trust, and engagement
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Increased ownership of safety across teams
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Measurable progress in cultural maturity over time
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Sustainable improvement supported through coaching and reinforcement
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Most importantly, culture becomes something you actively shape — not something you simply hope improves.
Who is this for?
This work supports organisations that want a clear, evidence-based understanding of their safety culture and a structured path to improvement.
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It is particularly valuable for:
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organisations seeking an objective view of safety culture
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leadership teams responsible for culture and performance
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businesses undergoing growth, change, or transformation
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organisations wanting to strengthen engagement and ownership
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companies seeking alignment between values and real behaviour
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organisations ready to move from insight to action
Where culture influences risk, performance, and decision-making — understanding and shaping it is essential.
tailored to you
Every culture is different.
Every workplace is different.
Every challenge is different.
​Our Safety Culture programmes are designed around your:
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Industry and operational context
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Risk profile and regulatory environment
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Leadership capability levels
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Cultural strengths and challenges
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Business objectives and performance goals
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We partner with you to ensure development is relevant, practical, and aligned to real outcomes.
we support the whole journey
Survey results alone do not improve culture.
Improvement happens when insight leads to deliberate action. We support organisations through the full journey:
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designing and delivering culture measurement
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interpreting results with clarity and depth
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identifying priority areas for improvement
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developing practical action plans
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supporting leaders and teams through coaching
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reinforcing change over time
This integrated approach ensures culture development is structured, intentional, and sustained — not a one-off exercise.