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Engage people
Empower leaders
Elevate performance

Transformational safety coaching and WHS consultancy for high-risk industries.

When safety feels stagnant, Ethos provides transformational safety coaching that challenges perceptions and creates measurable improvement that lasts. By aligning hearts and minds with a genuine belief in safety, we inspire behaviour changes that strengthen workplace culture and performance.

Many leaders recognise the same warning signs:

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  • A workforce that feels disengaged
     

  • Safety initiatives that fail to gain traction
     

  • Training that satisfies compliance but doesn’t change behaviour
     

  • Frontline leaders who need greater confidence and capability

OUR
MISSION

We are a group of safety coaches who specialise in behavioural change. We are passionate about helping people reach their full potential.

 

Our mission is to help people and organisations develop a culture of excellence.

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“Ethos provided invaluable support in improving our safety protocols, and their expertise made a significant impact on our operations.”

WHS Manager, BAM

Global leaders in safety culture and behavioural change

We offer tailored safety solutions to help our clients unlock their full potential.

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Bam Construction Logo
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Why Ethos?

Over 30 years experience in safety and culture

  • Supported by a global network of industry specialists
     

  • ICF certified safety coaches
     

  • ​​A remarkable 98% of delegates rate our workshops as “excellent”, reflecting our commitment to quality, engagement, and lasting impact.

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Construction Workers outdoors

Co‑created, context‑relevant solutions

  • Everything we do is shaped around your reality.
     

  • We work alongside you to understand your challenges, culture, and goals.
     

  • ​​Solutions are practical, relevant, and aligned to what success looks like for you.​​

Changing hearts and minds

  • We are passionate about the potential within people. 
     

  • Going beyond theory, Ethos engage both head and heart to inspire lasting change.
     

  • ​​We help leaders recognise the impact they have and help foster environments where people thrive.

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We don’t just change what people know

we change how they think, how they lead, and how they show up every day.

Coaching where the work happens

  • Coaching delivered on site, in real operational environments - not just in classrooms
     

  • We support leaders and teams in the moments that matter
     

  • ​​Everyday challenges turned into powerful learning opportunities
     

  • Faster confidence growth through real situations, not hypotheticals

onsite safety coaching

Services

We help you engage your people, empower your leaders, and elevate performance. Through tailored training, coaching, and consultancy, we strengthen leadership, embed positive culture, and support teams to perform at their best — safely, confidently, and consistently.

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Our services include:

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safety leadership
Coaching

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incident investigation

Image by Glenn Carstens-Peters

Elevate
E-learning

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risk assessment &
Job safety analysis

Image by Gia Tu Tran

Psychosocial
safety

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behaviour based safety

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Safety Culture surveys

open courses

At Ethos Australia, we believe that strong leadership and positive safety cultures are built through practical learning and real-world application. Our open courses provide flexible, high-quality development opportunities for leaders, supervisors, safety professionals, and frontline teams working in high-risk and complex environments.

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Ideal for organisations seeking targeted development without the commitment of larger programs, our open courses allow businesses to access expert-led training for small groups or individual employees. They also provide an accessible pathway for professionals looking to invest in their own growth and career development.

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Delivered by experienced practitioners, each course combines practical insights, engaging discussion, and immediately applicable tools that help participants improve performance, strengthen leadership capability, and create safer, more effective workplaces.

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Our courses include:

Coaching for leadership

From Autopilot to Awareness: Leading with Intent Under Pressure.​​

Task Risk
Assessment

Understanding and Applying the Language of Risk

leading through late-life operations

Maintaining Standards, Focus and Accountability When It Matters Most

mental health first aid + communication

QualSafe Accredited | Behaviour-Focused | Conversation-Ready

meet the Team

Dedication. Expertise. Passion.

Ethos is led by an Australian-based Managing Director driven by a genuine belief in the power of people to create positive, lasting change. Supported by a UK-based advisory board, the business blends local understanding with global perspective to help individuals and organisations grow with confidence, clarity, and purpose.

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Managing Director - APAC

Matthew Lownsbrough

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Managing Director - Europe

Tom Keane

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Finance Manager

Gina Keane

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Safety Culture Operations Manager - Europe

Johannes
Du-Toit

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Coaching Operations Manager - Europe

Alec Reid

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Safety Coach - Europe

Ronnie McCann

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Business Administrator - Europe

Paddy Shakespear

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