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Engage people
Empower leaders
Elevate performance

Transformational safety programs and leadership coaching for high-risk industries.

When safety has become stale, we challenge hearts and minds, champion honest conversation, and bring purpose back to culture — because when people believe in safety, behaviour follows.

Many leaders recognise the same warning signs:

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  • A workforce that feels disengaged
     

  • Safety initiatives that fail to gain traction
     

  • Training that satisfies compliance but doesn’t change behaviour
     

  • Frontline leaders who need greater confidence and capability

OUR
MISSION

We are a group of safety coaches who specialise in behavioural change. We are passionate about helping people reach their full potential.

 

Our mission is to help people and organisations develop a culture of excellence.

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“Ethos provided invaluable support in improving our safety protocols, and their expertise made a significant impact on our operations.”

WHS Manager, BAM

Global leaders in safety culture and behavioural change

We offer tailored safety solutions to help our clients unlock their full potential.

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Why Ethos?

Over 30 years experience in safety and culture

  • Supported by a global network of industry specialists
     

  • ICF certified safety coaches
     

  • ​​A remarkable 98% of delegates rate our workshops as “excellent”, reflecting our commitment to quality, engagement, and lasting impact.

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Co‑created, context‑relevant solutions

  • No off-the-shelf programmes - everything is shaped around your reality.
     

  • We work alongside you to understand your challenges, culture, and goals.
     

  • ​​Solutions are practical, relevant, and aligned to what success looks like for you.​​

Changing hearts and minds

  • We are passionate about the potential within people. 
     

  • Going beyond theory, Ethos engage both head and heart to inspire lasting change.
     

  • ​​We help leaders recognise the impact they have and help foster environments where people thrive.

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We don’t just change what people know

we change how they think, how they lead, and how they show up every day.

Coaching where the work happens

  • Coaching delivered on site, in real operational environments - not just in classrooms
     

  • We support leaders and teams in the moments that matter
     

  • ​​Everyday challenges turned into powerful learning opportunities
     

  • Faster confidence growth through real situations, not hypotheticals

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meet the Team

Dedication. Expertise. Passion.

Ethos is led by an Australian-based Managing Director driven by a genuine belief in the power of people to create positive, lasting change. Supported by a UK-based advisory board, the business blends local understanding with global perspective to help individuals and organisations grow with confidence, clarity, and purpose.

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Managing Director

Matthew Lownsbrough

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Board Director

Tom Keane

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Board Advisor

Gina Keane

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Strategic Advisor - Safety Culture

Johannes
Du-Toit

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Strategic Advisor - Coaching

Alec Reid

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