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When safety feels stagnant, Ethos provides transformational safety coaching that challenges perceptions and creates measurable improvement that lasts. By aligning hearts and minds with a genuine belief in safety, we inspire behaviour changes that strengthen workplace culture and performance.
Many leaders recognise the same warning signs:
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A workforce that feels disengaged
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Safety initiatives that fail to gain traction
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Training that satisfies compliance but doesn’t change behaviour
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Frontline leaders who need greater confidence and capability
OUR
MISSION
We are a group of safety coaches who specialise in behavioural change. We are passionate about helping people reach their full potential.
Our mission is to help people and organisations develop a culture of excellence.
Global leaders in safety culture and behavioural change
We offer tailored safety solutions to help our clients unlock their full potential.
Why Ethos?
Over 30 years experience in safety and culture
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Supported by a global network of industry specialists
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ICF certified safety coaches
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A remarkable 98% of delegates rate our workshops as “excellent”, reflecting our commitment to quality, engagement, and lasting impact.
Co‑created, context‑relevant solutions
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No off-the-shelf programmes - everything is shaped around your reality.
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We work alongside you to understand your challenges, culture, and goals.
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Solutions are practical, relevant, and aligned to what success looks like for you.
Changing hearts and minds
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We are passionate about the potential within people.
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Going beyond theory, Ethos engage both head and heart to inspire lasting change.
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We help leaders recognise the impact they have and help foster environments where people thrive.
We don’t just change what people know
we change how they think, how they lead, and how they show up every day.
Coaching where the work happens
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Coaching delivered on site, in real operational environments - not just in classrooms
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We support leaders and teams in the moments that matter
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Everyday challenges turned into powerful learning opportunities
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Faster confidence growth through real situations, not hypotheticals
Services
We help you engage your people, empower your leaders, and elevate performance. Through tailored training, coaching, and consultancy, we strengthen leadership, embed positive culture, and support teams to perform at their best — safely, confidently, and consistently.
Our services include:
meet the Team
Dedication. Expertise. Passion.
Ethos is led by an Australian-based Managing Director driven by a genuine belief in the power of people to create positive, lasting change. Supported by a UK-based advisory board, the business blends local understanding with global perspective to help individuals and organisations grow with confidence, clarity, and purpose.
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Managing Director
Matthew Lownsbrough
Board Director
Tom Keane
Board Advisor
Gina Keane
Strategic Advisor - Safety Culture
Johannes
Du-Toit
Strategic Advisor - Coaching
Alec Reid
Get in touch with the Team...
Tell us about your goals and let's see how we can help unlock your potential
